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Houston Community College System - Central Campus

Introduction to Radio, Television and Electronic Media

COMM 1335  CRN 63448

Instructor: Osvaldo Hirschmann     Location: Fine Arts Center - Central Campus

E-mail: osvaldo.hirschmann@hccs.edu

A survey and analysis of history and principles and radio and television broadcasting and production, including programming for varied audience segments and sponsorship. Studies history, technology, regulation, audience and economics of radio, television and related electronic media. Studies basic skills and theories and images of sound, equips students to communicate through audio visual media. Includes public cable, closed circuit television, production workshops, and individualized instructional modules. Field trips and community media guest lecturers included.

Upon completion of the course, the student should be proficient in the following

competencies:

1. Understand, define and explain selected terms in the electronic media.

2. Understand and describe significant developments in the field of electronic media.

3. Understand and explain the organizational structure and functional operations of? electronic media.

4. Understand and explain the programming practices in broadcast systems.

5. Understand and explain the economic practices in broadcast systems.

6. Understand and explain the role of the broadcast audience.

7. Understand and explain the requirements and practices in electronic media systems.

8. Understand and describe concepts in the relationship between social values and broadcast practices.

Course content will be presented primarily during class lectures, supplemented by handouts; computer assisted presentations, and videotaped material. The instructor reserves the right to change the course schedule to accommodate for guest lecturers, field trips or other relevant opportunities.

?                Whether present or not, students are responsible for all material presented in class.

?                Students will be required to complete at least three quizzes, mid-term and final exams, as well as papers and media production projects. Media productions projects (radio and video) will be accomplished by the student as part of a production team.

?                Participation in class, during lecture's discussion and common sessions is taken into consideration for final assessment.

?                All non-classroom written assignments must be typed and presented to the instructor by each student in person and in class, unless otherwise instructed.

?                All papers must be bound and prepared in an approved academic format and presented on due dates. Meet all deadlines. Delays or failure to submit the result of the assignment must be justified through a written note. Late assignments, if accepted, will be subject to point's reduction.

?                Class attendance is mandatory. According to our catalog: A student may be dropped from a course for absenteeism after the student has accumulated absences in excess of 12.5 percent of the hours of instruction (including lecture and laboratory time). For a three credit-hour lecture class meeting three hours per week (48 hours of instruction), a student may be dropped after six hours of absences equal to four (4) sessions of one hour and a half.

?                Please note that it is the student's responsibility to withdraw from the class if he or she ceases to attend. If a student does not attend class and his or her name appears on the final grade roll, the grade awarded will be "F".

?                Students are also expected to be in class on time. Three tardy arrivals (after 15 minutes of starting) or two tardy arrivals (more than 30 minutes) will count as one absence.

?                There are no makeup quizzes.

?                Children and/or guests are not allowed to attend class sessions.

?                This course meets the basic intellectual competencies for core courses including reading, writing, speaking, listening, critical thinking, and computer literacy.

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?                            All students are encouraged to sign up for the Fine Arts Newsletters:   

www.centralfinearts.info This page is part of the central college website. It is a quick calendar of events for the Fine Arts Department.

www.mylife.hccs.edu This is not part of the college website but rather an interactive site designed for student use.

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?                Notice:  Students who repeat a course for a third or more times may soon face significant tuition/fee increases at HCCS and other Texas public colleges and universities.  Please ask your instructor / counselor about opportunities for tutoring / other assistance prior to considering course withdrawal or if you are not receiving passing grades.

The final grade will be determined as follows:

                  Concept                                                         % of final grade

TOTAL100

Grading

A  90-100/ Excellent

B  80-89/ Good

C  70-79/ Fair

D  65-69/ Passing

F  / Failing

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media. 6th Edition, Published by McGraw-Hill

Joseph R Dominick, University of Georgia 
Fritz J. Messere, STATE UNIV OF NY-OSWEGO 
Barry L Sherman