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Introduction to Mass Communication in the Electronic Environment
Comm. 1307 - CRN 27502
(6061)
Instructor: Osvaldo Hirschmann. Location:
E-mail: osvaldo.hirschmann@hccs.edu
COURSE DESCRIPTION:
Analyzes communication theory and mass media in the 21st century society. Surveys history, operation and structure of the American communication system. Identifies major legal, ethical and socio-cultural issues, studies basic communication theory, and the interrelations between media and the individual, media and society, and media and the future. Examines career potential and job prospects in todays and tomorrows electronic culture.
COURSE OBJECTIVES:
Upon completion of the course, the student should be proficient in the following competencies:
? Understand and define the term mass communication
? Understand and explain the functions of the mass media
? Understand and describe the development of the print media
? Understand and describe the development of radio and television?
? Understand and describe the development of the recording industry
? Understand and describe the development of the film industry
? Understand and explain the interrelationships between the above media
? Understand the implications of electronic technology on the future of mass communication
? Understand the implications of the internet on mass communication
PRESENTATION:
Course content will be presented primarily during class lectures, supplemented by handouts; computer assisted presentations, and videotaped material. Guest lecturers may also be utilized. The instructor reserves the right to change the course schedule to accommodate for guest lecturers, field trips or other relevant opportunities.
REQUIREMENTS:
? Whether present or not, students are responsible for all material presented in class.
? Students will be required to complete at least three quizzes, mid-term and final exams, as well as papers and other projects. A team research study, with a class presentation and a written academic paper regarding a media issue will also be required in this course.
? Participation in class, during lecture's discussion and common sessions is taken into consideration for final assessment.
? All non-classroom written assignments must be typed and presented to the instructor by each student in person and in class, unless otherwise instructed.
? All papers must be bound and prepared in an approved academic format and presented on due dates. Meet all deadlines. Delays or failure to submit the result of the assignment must be justified through a written note. Late assignments, if accepted, will be subject to point's reduction.
? Class attendance is mandatory. According to our catalog: A student may be dropped from a course for absenteeism after the student has accumulated absences in excess of 12.5 percent of the hours of instruction (including lecture and laboratory time). For a three credit-hour lecture class meeting three hours per week (48 hours of instruction), a student may be dropped after six hours of absences equal to four (4) sessions of one hour and a half.
? Please note that it is the student's responsibility to withdraw from the class if he or she ceases to attend. If a student does not attend class and his or her name appears on the final grade roll, the grade awarded will be an "F".
? Students are also expected to be in class on time. Three tardy arrivals (after 15 minutes of starting) or two tardy arrivals (more than 30 minutes) will count as one absence.
? There are no makeup quizzes.
? Children and/or guests are not allowed to attend class sessions.
? This course meets the basic intellectual competencies for core courses including reading, writing, speaking, listening, critical thinking, and computer literacy.
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? All students are encouraged to sign up for the Fine Arts Newsletters:
www.centralfinearts.info This page is part of the central college website. It is a quick calendar of events for the Fine Arts Department.
? www.mylife.hccs.edu This is not part of the college website but rather an interactive site designed for student use.
NOTICE: Students who repeat a course for a third or more times may soon face significant tuition/fee increases at HCCS and other
EVALUATION:
The final grade will be determined as follows:
Concept % of grade
Quizzes, Reports, & Assignments' 30
Mid-Term 20
Media Research (Presentation & Paper) 30
Final Exam 20
TOTAL 100
Grading
A 90-100/ Excellent
B 80-89/ Good
C 70-79/ Fair
D 65-69/ Passing
F / Failing
REQUIRED TEXT:
Campbell, Richard. Media and Culture, 6th. Edition- , Bedford/St. Martin's,
(ISBN: 0-312-44921-6).
REASONABLE ACCOMMODATION:
If you have a disability that qualifies you under the
